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Strategy, Deliverables, and Results
Dirty Birdie came to us with the task of making a splash into the disc golf market with the following goals:
Strengthen the brand and brand awareness, improve web image experience, and increase sales.
With these goals in mind, we formulated a strategy to hit the disc golf market:
A main introduction to the company, to establish the brand, and provide entertaining education on all offerings.
Commercial content for each product offering, varying in length, pace, and aspect ratio to fit different marketing channels.
Product and brand images to keep the image identity consistent across channels.
After conceptualizing and shotlisting all deliverables, we got into production and post work to bring the strategy to life over a three day shoot.
16 total videos, 40+ image assets, tailored for each distribution channel where our target audience is.
All content keeps consistent color, humor, look, and messaging to further education while reinforcing brand.
Sales saw as much as a 5x increase in orders and in correlation with ad air times across platforms (Disc golf network & instagram paid posts).
Brand perception and recall has risen, with posts on third party platforms garnering results like these:
Brand image gained long term benefits with an image rebrand, helping the website look more professional and punchy (take a peek at some before & afters).
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