the Work

Dirty Birdie came to us with the goal of making a splash into the disc golf market and the following goal: to strengthen the brand awareness, improve their web image experience, and increase sales.

With these goals in mind, we formulated a strategy to hit the disc golf market. Here's what we set out to deliver:
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- A main introduction to the company to establish the brand and provide entertaining education on all offerings.
- Commercial content for each product offering, varying in length, pace, and aspect ratio to fit different marketing channels.
- Product and brand images to keep the image identity consistent across channels.
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We began in with conceptualization, where we identified what we could create within our resources that would best fit the clients goals. We proposed several concepts, and collaboratively chose which was our best fit.

Following this, we executed three days of filming. With the content gathered, we were able to put together comprehensive suite of content including 16 distinct video assets and over 40 high-quality images.

Throughout the entire content suite, we maintained a consistent visual identity and brand voice. The result is a seamless and engaging experience that not only educates but also reinforces brand equity and strengthens audience connection across all platforms.

The results

Sales saw as much as a 5x increase in orders and in correlation with ad air times across platforms (Disc golf network & instagram paid posts).

Brand perception and recall has risen, with posts on third party platforms garnering results like these: